This article explains how the big food industries are planning to nudge our health and wellness spending dollar into their pockets. Their strategy is to take everything that was wrong with Mother Earth's products (more specifically the current trend in processed/convenience health foods) and improving on it. As the CEO of Nestle puts it...the process is about making "food pleasurable with more goodies and less baddies" Who are they marketing to...consumers who are trying to make the transition from being a full-time fast food connoisseur to a diet that their doctor might approve of. There is an incredible amount of profits to be made with that sector of the market.
Examples of packaged-food companies' health and wellness initiatives:
PepsiCo: Through the Chicago-based Global Nutrition Group, the company looks to develop products that combine Tropicana, Quaker Oats and dairy. PepsiCo also is testing a low-sodium salt.
Wal-Mart: The world's largest grocer recently announced that it would cut trans fat and sodium in its Great Value products and encourage major brands to make products healthier.
Kraft: The company recently added fruit to Lunchables and more whole grain to Wheat Thins. It is working to develop "simpler" foods at more-affordable prices.
Nestle: The firm plans to make food healthier through small changes so consumers won't feel deprived. It's also working on healthier pizza and teaching portion control.
Campbell's: After a multiyear effort to reduce sodium in soup, Campbell's is promoting liquid vegetables through its V8 brand and whole grains with Pepperidge Farm.
Starbucks: Earlier this month, the chain launched a variety of sweets with 200 or fewer calories. Also on tap: a big push into grocery stores. Products are expected to have health benefits.
No comments:
Post a Comment