FYI......WHAT’S ORGANIC ABOUT “ORGANIC?” is a character-based mosaic. It delves into the debates that arise when a grassroots agricultural movement evolves into a booming international market. The film’s six characters each personify different facets of the dilemmas facing the organic community.
As the film moves from farm fields to government meetings to industry trade shows, we meet six individuals who are each involved in different aspects of the organic world. In the course of getting to know these characters, we are introduced to the complex world of organic farming, the challenges that family farmers face in the global organic marketplace, and the often-confusing U.S. Department of Agriculture (USDA) regulations that govern it all.
This is an inside-out film, in which individual stories connect the audience to a multi-faceted issue. The film seeks to spark thought-provoking questions, but does not provide easy answers. Indeed, it tries to show that there are no easy answers to such questions as:
- • What is the true cost of our food?
- • Which is better—local or organic?
- • What are the environmental and economic cost-benefit analyses of the items in my grocery basket?
- • What institutional compromises must be made when an industry grows so fast and its government regulation office is so new?
- • What does “organic” really mean in a world of agribusiness and mass marketing? And what doesn’t it mean?
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